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A Consumer Products Roadmap
Moderator:
Susan Miller, Founding Partner, President & CEO, Mixed Media Group Inc
Panelist:
Gary Caplan, President, Gary Caplan, Inc.
Richard Dickson, SVP Marketing Media & Entertainment Worldwide, Mattel, Inc
Nancy Fowler, Co Owner, DIC Entertainment Corp

Our expert panel will walk you through the lifespan of a licensing program from agreement through to the child taking it off the retail shelf. Discussion will include a look at the licensee/licensor relationship, developing a successful international licensing program, maintaining creative consistency amongst partners and satisfying retailers needs. This session will help you gain a better understanding of the consumer products process and how the success of a programme is measured.

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Beyond TRU & Walmart: Alternative Retail Channels
Moderator:
Jean Lemmey, Vice President of Retail Development, Hasbro Inc
Panelist:
Judi Boylan, SVP, Consumer Products, Sony Pictures Consumer Products
Joseph Diaz, President, Learning Express
Robert Traub, VP, Nickelodeon

Not all merchandise programs are going to land on the shelves of Toys 'R' Us or Wal-Mart right away, but there are plenty of alternative retail outlets worth exploring. Learn how to make the best use of emerging toy channels like grocery, drug and cook chains, QVC and eBay to broaden your property's reach at the retail level.

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Developing Properties with Licensing Legs
Moderator:
Rick Mischel, Executive VP Animation & Interactive Services, Mainframe Entertainment
Panelist:
Matt Bostwick, Chief Marketing Officer, HIT Entertainment
Sid Kaufman, MGA Entertainment, Nelvana

Creating properties that will be successful on both TV and in the licensing arena requires the consumer products side and the production side to work together to create effective visuals and storylines that will work for both businesses. Our panel will discuss creating emotional stickiness, the types of images that will work for different categories and establishing trust amongst partners so that everyone is onside with the path a property is to take.

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Making it without TV: Case Studies
Case study presenter:
Susan Miller, Founding Partner, President & CEO, Mixed Media Group Inc

History has shown that you can have a successful consumer products & licensing program for a property without TV, but just how do you do it? How do you convince risk-averse retailers to take a chance on your idea without any ratings to back-up your claim that it will be the next big thing? Case studies of successful non-TV properties will show you how to develop characters and storyline for properties that don't have television or film and help you get your idea come to fruition.

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Round the World Retail Opportunities
Presented By:
Fred Gaffney, Executive Chairman, Gaffney International Licensing

Get the lowdown on international retail opportunities, providing you with territory-by-territory insight into top product categories, key players, distribution logistics and merchandising trends.

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