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Sponsored & Branded Programming
Presented By:
Daniel W. Sherrett, VP Corporate Alliances, EVENT TV International - Branded Entertainment

Branded Content, Advertainment, Madison & Vine, call it what you will, technology is changing the way kids watch TV and the traditional advertising business model could go the way of the dodo. If you are programming for an ad-supported channel or are hoping to get your program on said channel; come get prepared for some alternatives to the old standard.

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No Stone Unturned: Program Financing in Europe & the UK
Moderator:
Loredana Cunti, Executive Producer
Panelist:
Vanessa Chapman, Managing Director, Create TV & Film
Christian Davin, CEO, Alphanim
Philippe Jacot, Head of Cooproductions, EBU European Broadcasting Union
Tatiana Kober, President, Bejuba! Entertainment
Jonathan Peel, Chairman, Millimages UK Ltd

Get the lowdown on financing opportunities in Europe & the UK, to include: government funding, coproduction opportunities, venture capital and tax breaks.

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Sales Strategies for the US Market
Moderator:
Alexander Drosin, President, Broadway Video Enterprises
Panelist:
Evan Baily, President, Classic Media
Louis Fournier, VP, Business Development, Cinar Corporation
Mike Young, Co Ceo, Mike Young Productions Inc.

The toughest nut to crack is potentially the most lucrative, but how can you get your show on the air in the USA? Those who have had success in the US market will share their insight into what clicks with US broadcasters and how you can develop your program to fit their needs.

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Developing & Producing Live Action for Kids
Moderator:
Loredana Cunti, Executive Producer
Panelist:
Pierre Belaisch, Deputy Managing Director in Charge of Programs, Canal J
Neil Court, Advisor and Board Member, DHX Media, DECODE Entertainment Inc.
Tom Lynch, CEO, Tom Lynch Company

The definition of kids live action programming has expanded to include formats, nonfiction, and entertainment programming. Glean insight from several successful live action producers on what works, what doesn’t and who’s buying, when you are creating exportable live action programming for kids.

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Creative Critique: Evaluating and Developing TV Properties
Moderator:
Will Brenton, Director, Tell - Tale Productions Ltd
Panelist:
Marc du Pontavice, Chairman & CEO, Xilam Animation (FR)
Joanna Ferrone, President, Honest Entertainment LLC
Bill Schultz, Co-CEO, Mike Young Productions Inc.
Beth Stevenson, Founder, Decode Entertainment Inc

A look at the creative direction of several successful properties; how do you evaluate and develop properties to minimize risk; what are the key elements that successful shows have in common and who can you turn to for advice?

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