Fred Seibert
President, Frederator, Inc
The Marketability of Animation

Fred Seibert makes cartoons. He started his career in a high school rock band, went into college radio, founded a blues and jazz record company in college, became an independent jazz record producer, and learned media promotion in country music radio. He was the first employee of MTV, became the first television consultant to introduce the concept of branding TV channels, morphed into a studio president in Hollywood, and is now an independent producer.

Seibert is the executive producer of Nickelodeon's top rated series" The Fairly Oddparents" (with creator/exec.producer Butch Hartman), "ChalkZone (with creators/exec.producers Bill Burnett & Larry Huber), "My Life as a Teenage Robot" (with creator/exec.producer Rob Renzetti), "Oh Yeah! Cartoons!, and the Paramount/ Nick Movies feature film "Super Santa." Frederator Studios is the second largest producer of animation to Nickelodeon, the number one rated network in all of cable television.

Earlier, Seibert was president of MTV Networks Online where he was responsible for the growth and direction of the MTVi and Nickelodeon web properties, the largest web sites in the music and kids categories.

Starting in 1992 Seibert served as president of Hanna-Barbera Cartoons, Inc., where he was instrumental in reviving the creative and financial fortunes of the studio famous for the creation of such legendary characters as the Flintstones, Yogi Bear, Scooby-Doo, and the Jetsons, among others. Under his direction the studio launched it's most successful slate of hits in 15 years. The Powerpuff Girls, Dexter's Laboratory, Cow+Chicken, and Johnny Bravo are now the highest rated shows on the Cartoon Network.

Seibert and former MTV Networks producer Alan Goodman founded and operated a consulting and advertising agency, Fred/Alan Inc. Starting in 1983 they brought the idea that that branding could be effectively translated from packaged goods to television networks. They moved the Nickelodeon network from worst to first in the ratings in six months, with no new programs, they created the idea of "oldies" television with Nick-at-Nite, and named and positioned Comedy Central.

With no television experience, Bob Pittman brought Seibert in as his first executive hire in what would become MTV: Music Television. Seibert was the channel's first creative and marketing executive, establishing all the original packaging, promotion, and advertising elements of the world's first video music network, and leading the teams that produced the VJ's, wacky promotions, and innovative logo trademark.

Seibert's work has won or been nominated for every major media award: Grammy, Oscar, Emmy, CableAce, Clio, and others.

Fred Seibert continues to produce and develop animated television series and feature films for all audiences.