Rick Mischel
Executive VP Animation & Interactive Services, Mainframe Entertainment
Developing Properties with Licensing Legs

Rick Mischel currently serves as Chief Executive Officer of Mainframe Entertainment, a publicly-traded CGI animation studio specializing in television series, direct-to-video features, and gaming animation. Mainframe is best-known for its series of BARBIE direct-to-video specials produced with Mattel, as well as the production studio behind the newest SPIDER MAN animated series. Prior to his position as Mainframe CEO, Mischel served as President and COO of The Harvey Entertainment Company in Los Angeles. At Harvey, Mischel was in charge of managing the business and creative affairs for some of the most lucrative intellectual properties in the family entertainment world, including Casper The Friendly Ghost and Richie Rich. During his tenure, Mischel was responsible for all production, development, distribution, online development, operations, merchandising and business affairs for the NASDAQ publicly traded company specializing in family entertainment. At Harvey, he supervised the creation of an international distribution division, executive-produced several television and direct-to-video specials and features, secured equity partnerships with several online companies and supervised all day-to-day operations of the character-based company.

Mischel began his career as an entertainment attorney with O'Melveny & Myers in 1987. Two years later, Mischel joined Electric Pictures Corporation as a Vice President and was responsible for the development of feature film projects. From 1993 to 1997, Mischel served as the Senior Vice President of Live Entertainment, responsible for the acquisition, development and production of all completed feature films, co-productions and co-financing film projects, as well as all animated direct-to-video features, television specials and other Family Home Entertainment (FHE) branded children's programs for the NASDAQ-traded public company.

In 1998, Mischel joined Harvey Entertainment and led the company to revenue growth, increasing earnings from $3 million to a projected $25 million through sales and mergers prior to the company's sale of its Harvey assets to Classic Media.

Most recently, Mischel served as an independent producer in Los Angeles, developing and/or producing projects for Nickelodeon, Fox Television Studios, F/X, and Canal Plus.