Evan Baily
President, Classic Media
Sales Strategies for the US Market

Evan Baily is senior vice president, production and creative affairs, at Classic Media, a family entertainment company which owns and manages some of the world's best known properties.

At Classic, Baily is responsible for all development and production of new entertainment based on the company's portfolio of properties, which includes Lassie, The Lone Ranger, George of the Jungle, Rocky & Bullwinkle, Sherman and Peabody, Rudolph the Red-Nosed Reindeer, Frosty the Snowman, Underdog, Gerald McBoing Boing, Mr. Magoo, and Casper the Friendly Ghost. His current projects include television series and specials, direct-to-videos, feature films, and live events / stage plays.

Prior to joining Classic in September of 2003, Baily was president of Consolidated Baily Inc., a branding and entertainment company, which he launched in April of 2001. Highlights of his two and a half years operating the company include serving as Supervising Producer on "Yakkity Yak," currently airing on Nickelodeon; developing and serving as a producer on the upcoming series "LazyTown" (to be seen on Nick Jr. in the US); creating the game show "Islandares," which aired on Nickelodeon Australia in spring of 2003; overseeing development of numerous animated series for Paris-based Xilam Animation and serving as Consulting Producer on Xilam's upcoming series "Tupu"; writing a motion-based ride for Universal Studios Florida; writing brand bibles for Nickelodeon, Nicktoons, and Rodale Inc.; and developing concepts and overseeing the writing of numerous high-concept live events for Nickelodeon, including Nick's two most recent upfront presentations.

Prior to launching Consolidated Baily in the spring of 2001, Evan spent eight years at Nickelodeon in a variety of creative leadership positions. Most recently, as Senior Director of Convergent Development and Production, he experimented with new kinds of entertainment experiences for kids, most notably as Co-Creator and Executive Producer of "BubbleCast," the first-ever massively multiplayer TV/online game for kids.

Previously, Evan ran Nickelodeon's New York development office as Director of Development, East Coast, overseeing deal-making, bibles, writing, design, casting, and pilot production of television projects including animation, live action comedies, game shows, and reality shows. In this role, he oversaw development of "As Told By Ginger," the Emmy Award-winning "Invader Zim," "Pelswick," and "Taina." He went on to oversee production of the first season of "Pelswick," which launched to critical raves.

Evan first became interested in development during three years spent as Staff Writer in Nickelodeon's Producer's Group. In this role he wrote for many of Nick's original productions, including the game show "Figure It Out," "CatDog," "Kenan and Kel," "The Big Help-a-thon," "And Now This," and "Inside Eddie Johnson." In 1996, as part of a small Nickelodeon team on loan to the Children's Defense Fund, Evan wrote speeches delivered to more than 125,000 people at the Stand for Children rally in front of the Lincoln Memorial in Washington, DC.

He began his Nickelodeon career in the Off-Air Creative Group, where he rose to the position of Editorial Director, charged with writing and overseeing print advertising, sales tapes, marketing and promotional materials, and speeches for senior executives.

Evan graduated from Williams College with a Bachelor's degree in Studio Art. He lives in Montclair, NJ with his wife, Cate, and their son, Benjamin.