Bronwen O'Keefe
Director, Development/Executive in Charge of Production
Nickelodeon East Coast Productions

How many hours or slots do you program per year?
Varies

What percentage or number of hours are commissioned vs. acquired? (Ie. 60% commissions/ 40% acquisitions)
90% commissions 10% acquired

What is the average amount for acquisitions and/or license fee?
Varies

What are you looking for right now?
wide range of design styles comedy

How do you prefer to be pitched?
For animation pitches, I prefer to see some art, even if only inspirational. I prefer to have some materials as a leave behind for both live action and animation properties

What is your biggest pitch turnoff?
When the pitcher is unaware of our programming and brings us material that conflicts with our brand or demo (i.e. too young, too educationally driven)