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The 2007 agenda includes sessions that cover the key issues for producers, distributors,
broadcasters, and consumer products execs. Sessions run concurrently, allowing attendees to
tailor the conference experience to their individual needs.
30 Mins With...
General Sessions
Workshops
These highly coveted and informative sessions, limited to 40 delegates each, are informal chat sessions with some of the most elusive and knowledgeable kids industry execs. The competition for seats is high, so pre-registration is required and is accepted on a first-come, first-serve basis. Sign up is now open so log into your MyEvent account and select the "Session Selection" tab to sign up! Registered delegates can book two (2) 30 mins sessions.
 A healthy license fee AND a decent spot in the broadcast schedule for an unproven property is rapidly becoming part of kids industry folklore. Find out how you can launch and curate an audience for IP online and subsequently, get in the broadcast and retail doors. Entertaining and educational - two things high on the list of most broadcasters (and gatekeepers). Getting the formula right can be tricky. This in-depth case study looks at how the team behind PEEP and The Big Wide World successfully aligned curriculum and program goals to deliver a hit program. Delegates can grab their breakfast and pull up a seat at one of the themed discussion tables. The roundtables are designed to be informal and conducive to networking and learning. Topics and table leaders will be posted on the website prior to the event. We’ve assembled some of the brightest minds in the kids business and charged them with finding 20 examples of innovation and success. Each speaker will have 20 seconds to present the idea and explain its significance to your business – don’t forget your pen and paper, you’ll be scribbling down notes at the speed of light.
This panel will focus on the domestic and International landscape for original series and development across Cartoon Network worldwide. Each region will discuss their current and future plans for development, how the process works and how this complements and fits into CNs overall worldwide development strategy. Hear from actual show creators and Network execs first hand! Licensees from top kids product groups including toys, apparel, publishing, video games, gifts/stationery and trading cards dish about what kinds of properties work best in their categories and why, as well as ball parking royalty rates and giving tips on how to make the R&D-to-retail process as smooth as possible. The explosion of platforms and the new ways to exploit content are making strategic rights management a huge area of focus (and angst) for property owners. Find out how to manage your properties and assets to secure forward thinking deals that will serve you TOMORROW without scuttling the deal or the relationship TODAY.
Myspace, YouTube. Video-On-Demand. SMS. IM. None of these things existed 10 years ago, and no one saw them coming. How do you connect to young people when they connect to each other so well? Youthography, one of North America’s leading youth marketing agencies, demystifies the DIY (do-it-yourself) culture rampant among kids today, and follows it up with a panel of young people ready to tell their stories, challenge your assumptions, and take your questions. Get the big picture in a nutshell. This session equips you with the need to know info for optimizing your digital strategy. How can you best monetize existing IP and future proof your licensing and distribution business? An expert in emerging media reveals the best platform picks and buyer bets for content today, provides insight on producing for new media and gives advice on negotiating rights and content appropriation.
KidScreen and the National Academy of Television Arts & Sciences welcome you to a special ceremony where the nominations for the Children’s Programming categories of the Daytime Emmy Awards will be unveiled.
Following the ceremony, all delegates are invited to a reception where we'll officially kick off the KidScreen Summit and raise a glass to excellence in kids entertainment!
Children’s Programming Categories
In addition to the new Broadband Emmy Award for Children’s programming, categories include: Outstanding Children’s Animation, Outstanding Special Class Animated Program, Outstanding Directing in a Children’s Series, Best Original Song in a Children’s Program and in an Animated Program, Outstanding Performer in an Animated Program, Outstanding Children’s Series, Outstanding Pre-School Children’s Series, Outstanding Performer in a Children’s Series, Outstanding Children/Youth/Family Special as well as Outstanding Writing In a Children’s Series.
Real success can be made or broken by the health of the creative environment. But how do you protect it in the face of competing (but often valid) interests of programming execs, agents, licensees, creators and shareholders? Don’t miss this lively session where all the parties involved “out” the enemies of creativity and discuss how to defeat them. KidScreen Summit staff share valuable insights and tips on how to get the most of the Summit experience, highlighting can’t-miss sessions and the best networking opportunities.
When you enter into a licensing agreement, both parties have a lot at stake. Inherent misconceptions about what it takes to make a consumer products plan succeed exist on both sides. Who is responsible for marketing support? What role does the licensor have in securing a retail partner? If a property’s TV ratings wane, should the licensee be left holding the bag? Attend this session to better understand the challenges each party face, and how they can be overcome to ensure a better and more profitable relationship for all.
Limited seats available, pre-selection of this session is required. Registered delegates can sign up via the Session Selection tab in MyEvent.
Seasoned content distribution executives debate how the impact and significance of electronic sell through on their business and yours.
Warren Kornblum former Chief Marketing Officer for Toys “R” Us will share his insights and perspectives on the licensing and consumer products industry today. This is a unique opportunity to deepen your understanding of the retailer’s perspective and get answers to those “hard to ask” questions. Seating is limited, invites for this breakfast will be sent out in January. Industry leaders' dish on today's issues and what the future will hold in this rapid-fire Q & A session. Join us as top execs debate key topics and news that are having an impact on our business. Why are children’s media often spotlighted – out of proportion – as the source of society’s ills? Obesity, anti-social behavior, even autism. If you believe the critics, they’re all a result of kids’ TV! How can a “communications industry” spectacularly fail to articulate its own value? This private forum will generate strategies for representing our industry as a positive force in child development, culture and society.
Presented by the American Center for Children and Media (US), Save Kids’ TV (UK), and the Alliance for Children and Television (Canada), with KidScreen.
Mapping out issues and accountabilities in developing and executing a cohesive marketing strategy for brands and properties across TV, consumer products, online and retail platforms is no easy task. Top marketing execs lay out the pitfalls to look out for and how to avoid them when marketing in conjunction with multiple partners and outlets. Find out how savvy marketers and property owners are leveraging multiple platforms; such as broadband, linear TV, video on demand, podcasting and mobile to engage their young audience in a meaningful way. Senior executives from companies that are looking to resell or distribute kids content through new digital platforms including mobile, broadband, portable, and interactive TV including DVR and VOD discuss their content needs and diverse perspectives on the future of new media as they debate the challenges and opportunities of building businesses on a digital, multi-platform terrain.
At the end of the panel session, Scope Seven will award 50 attendees with a prize package that includes a ZOOOOS Interactive DVD Game System plus 6 game titles, a gift valued at $60. ZOOOOS was developed by Scope Seven and is marketed by Funrise Toy Corporation. More information on ZOOOOS can be found at: http://www.funrise.com/zoooos FEATURED SESSION!
Bringing his popular KidScreen interview series to life, highly respected consultant and licensing expert Gary Caplan dialogues with some of the greatest minds in the consumer products entertainment industry. What makes these visionaries tick? How did they get to where they are today? What challenges have they encountered and overcome in the development of their career? How has the marketing of entertainment properties changed and where is it headed? Answers to these questions and so much more in this entertaining and informative session with the some the most innovative thinkers in the kids business. Watch as brave producers take center stage to pitch their projects for boys ages six to 10 to our distinguished panel of judges (not to mention a room full of other potential buyers, licensees, retailers, distributors and co-production partners). The Summit ends with a bang as votes are cast based on the merit of the project AND the quality of the pitch.
Submissions are past due. Contact Meredith Jordan at mjordan@brunico.com to discuss last minute consideration. In this exciting new session, sure to become a Summit classic, experts in pitching conduct roundtable workshops to help you fine-tune your pitching prowess. This is hands on learning, so attendees should come with sample pitch materials and a willingness to practice their verbal pitch with the group. Slots are limited. Registered delegates will be emailed information on how to apply. We’re building on the success of the Summit classic, "speed pitching" and applying the format to networking. Increase your contacts exponentially and watch your business opportunities grow!
LIMITED SEATS AVAILABLE, PRE-SELECTION of this session is required. Registered delegates can sign up via the "Session Selection" page in MyEvent. Programming execs, each at a separate table, will take up to 12 three minute pitches. Slots are limited, and information on how to apply with be emailed to registered delegates.
LIMITED SEATS AVAILABLE, PRE-SELECTION of this session is required. Registered delegates can sign up via the "Session Selection" page in MyEvent. Sign up begins January 10, 2007 at 11 am EST. Programming execs, each at a separate table, will take up to 12 three minute pitches. Slots are limited, and information on how to apply with be emailed to registered delegates.
LIMITED SEATS AVAILABLE, PRE-SELECTION of this session is required. Registered delegates can sign up via the "Session Selection" page in MyEvent. Sign up begins January 10, 2007 at 11 am EST. In today’s retail environment, the brutal battle for ever-shrinking shelf space makes it difficult – and sometimes near impossible – to launch a consumer products licensing program for emerging, “unproven” brands despite consumer interest. Hear how top licensors are partnering with leading multi-channel e-tailers and innovative retailers to launch their brands’ licensing programs online, demonstrate proven consumer demand for their brands, generate success stories that enable sell-in at traditional “brick & mortar” retail and take back control of their retail destinies. Big studios have a lot of overhead, fixed costs and large payrolls to carry. That is usually seen as a negative...a downside of being big. But what are the upsides of BIG? Seasoned studios heads debate the tactics, techniques and economics of running a big independent studio today and what this means to their partners. These entrepreneurs reveal their recipes for success and discuss their very different opinions on everything from motivating a team to the pros and cons of; service work vs. proprietary to public vs. private studios to the fiscal viability of stop-motion vs. 2D vs. 3D. Marsha Williams, back by popular demand, shares the findings from a groundbreaking study that gets to the heart of kids and their relationship with technology. Which tech platforms are the hottest, how are kids really using them, and what impact are they having on kids' lives? The fastest way to win a child's heart is to make them laugh, and once you've done it, they'll love you forever. Kids experts, Gary Pope and Dr. Janine Spencer, draw you a roadmap revealing how psychology and physiology play into the funny equation, how a child's sense of humor changes depending on their life stage and how laughter affects learning. Ever wondered what it would be like to be sitting in that broadcast exec’s chair? Daydreamed about how you’d handle everything sooo differently? Our brave panel of producers and broadcast execs have volunteered to switch hats and walk a mile in the others shoes. We’ll shed light on the pitching, negotiation and evaluation process revealing the realities both parties face and possibly how with a little understanding they can work together more effectively. 
*Workshops require an additional fee of . Delegates registered for workshops will get to select 3 classes out of the 6 offered. Sign up is now open so log into your MyEvent account and select the "Session Selection" tab to sign up!
Creative guru, Larry Schwarz, reveals step by step how some of his best loved properties evolved from a quirky idea into a hit property. What path did they take? How far from the original concept was the end result? What creative hiccups and blocks were encountered and overcome? Learn how to energize and optimize the creative process so the great ideas come through and then put theory into practice when you participate in a live ideation session. Emerging media producer and winner of the first ever Broadband Emmy Award, Michael Bellavia of Animax Entertainment, talks technology and tools - then blows the cover off those mysterious acronyms and buzzwords. In his guided tour of the emerging media landscape he points out the issues, challenges and opportunities of a digital cross platform strategy. Learn about a sure fire negotiating system that will work against any type of negotiator, no matter what tactics they pull. Dealmaker Rick Mischel shares his tips on how to navigate the financing maze. Split rights deals, co production tips, equity partnerships and how to access venture capital will all be discussed. Your verbal pitch is the most important tool in selling your idea. Find out how to improve your pitching strategies and get your buyer's attention! Proposals submitted by attendees will be analyzed to determine their consumer products potential. Practical advice on ways to make your property worthy of a licensing program, how to improve salability including potential licensees and how to sell it to them.
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